Everyone likes to unwind with a drink now and then. After a long day on set, it only makes sense that celebrities would want to take their love of liquor and turn it into an investment. Here are 10 celebrity entrepreneurs with their own liquor companies. Mexican bombshell Salma Hayek is ready to take over the tequila industry. Her new brand, Herederos, dropped a scorching trailer featuring Hayek strolling through a mansion and lighting liquor barrels on fire. Turns out this trailer was just clever marketing for her upcoming Netflix series Monarca. Now we feel betrayed! In , P. Diddy struck a marketing deal with Diageo to become the brand ambassador for Ciroc. Since then, P.
At A Glance
TEQUILA HEREDEROS | SALMA HAYEK
In August and early September , a marketing campaign appeared for a new product: Tequila Herederos , produced and endorsed by Mexican actress Salma Hayek. As it often happens when celebrities attach their names to luxury spirits, the ads generated some buzz in Mexico, also because for once the national and cultural identity of the actress coincided with the one of the product she was promoting. Although the topic was not explicitly discussed, it probably felt like a nice respite from the cultural appropriation that often commercializes elements of Mexican culinary culture. A video that promoted the fictional drink had visual components that probably not many marketing agencies would include: a snake, barrels in flame, a bullet falling into a glass of tequila. Definitely not a connotation that marketers would want attached to any goods…. A tequila like no other. Coming soon. TequilaHerederos Proud. In the series, Tequila Herederos is the main product of the Monarca corporation, which started from humble beginnings in distilling and bottling to later expand to hotels, constructions, and transportation, among other activities. The script is quite direct in pointing out how in Mexico success in any of these fields may be connected with illicit deals with government officials, private companies, and even drug cartels.
Project Tags
Salma Hayek is the executive producer of Monarca, a series based on a powerful family dedicated to the tequila business that puts the darkest side of Mexico in front of a screen. Some critics compare it as the counter-face of La Casa de las Flores which, while presenting a view of the country's conservative society, does so from a more hilarious and pink profile. In Monarca, on the other hand, there is dialogue from a realistic and crude angle, without comedy that sweetens the story. One day, she receives a call from her father asking her to visit him in Mexico, she goes to the request and is surprised that her father has big plans for her: to give her the presidency of the tequila company she runs, amidst large bribes and a quite corrupt system. Ventanarosa, for its wall, is the production house of Salma Hayek, who filmed the series in Jalisco, a state where the perfect agaves grow to praise the production of good tequila, under the creation of Diego Gutierrez. Undoubtedly, one of the most recent successes of Netflix that adds one more success in the career of Salma Hayek, the actress nominated for an Oscar in for the film Frida and who is now preparing to participate as one of the protagonists of the film Eternals of Marvel Studios, along with Angelina Jolie.
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